The best kept secret in content strategy is that you can drive additional traffic by simply improving and updating your existing content. A rewrite can be a highly valuable, highly underrated contribution to your SEO—if performed properly. Search engine algorithms are constantly evolving, prioritizing quality and relevance. Herein lies the power of the rewrite. By...

The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss. If your firm has had a site online for quite a few years, you’ve likely accrued some good back links and, as a result,...

Beware the ides of March! Et tu, Google? March was a big month for Google, with a core update targeting spam and low-quality content. Your website may be affected—possibly negatively.

Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.  Your social media presence is critical for online success—but it’s now more important than ever, in light of Google’s decision. Don’t underestimate the significance of this update, and don’t...

Law firms face unique hurdles in optimizing their online presence—especially firms with broad geographic clientele.

We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or harm your SEO, indirectly?

In a perfect world, every blog visitor would be a prospective client ready to hire within weeks. However, the reality is more nuanced. Who's really reading your blog, and what can you really expect from your blog in terms of growing your business?

Google has specifically stated that domain age doesn't impact SEO—so why do older domains rank so well? What can younger firms do to compete?

Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business hours. 

It’s a brand new year and a brand new algorithm. To unlock the potential of SEO in 2024, law firms must adapt and update their digital strategies to rise to the top of the SERP.