It’s like chocolate and peanut butter—you don’t have to pick, and they’re better together! Your offline and online ads can work better if you combine them into a mutually supportive campaign. Invest in both to enjoy the biggest returns on your investment. 

Attorney websites rely on SEO to reach people, and this update significantly impacts several ways in which your legal site approaches optimization and lead generation. 

Keyword density is no longer considered a ranking factor. But keywords can still make or break your digital marketing efforts.

The holidays are almost here—but there’s still time to share a message of good cheer with your audience!  Here are some best practices—and some pre-written messages—in case your workshop is running a bit behind schedule this season.

The number of people clicking through to your website is obviously a key metric for the success of your business—but did you know click data is also a ranking factor on Google? 

Ranking high in the SERP is a serious accomplishment, but rankings won’t pay the bills. Unfortunately, it’s all too easy to congratulate yourself on ranking without correlating it with revenue—and many SEO agencies fail to link the two.

Your firm has a great logo, a clear mission statement and a strong color scheme—so why doesn’t anyone know who you are? Spoiler alert: you might have invested too much in the brand and not enough in brand awareness.

Many of the firms we work with are exiting a contract with a current website host/marketing agency. For most, there is a lot of confusion around this. What do you own? Is this allowed? Am I going to lose everything and have to start over from scratch?

Days after graduation, Emily Brady’s career took an unexpected turn. “Does anyone know what SEO is?” she remembers a colleague asking. She didn’t at the time. But as a content developer, she was naturally curious. So she learned.