Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic. It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We appreciate a pivot, but we have to set realistic expectations. This is not about putting arbitrary...

Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying to choose a lawyer. Effectively reaching and converting prospective clients is challenging, especially in a saturated market. The decision to retain...

Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement.  The “Rule of 7” is a classic marketing principle that suggests a prospect needs to see your message at least seven times before they act. While content consumption habits have evolved, the core of this...

You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of the search rankings with minimal effort. Search engine optimization is an ongoing...

Many legal professionals think that if they follow SEO best practices to the letter, their website will rank well on Google. But the truth is more complicated.  While technical SEO is important, simply crossing every “t” and dotting every “i” doesn’t guarantee success; in fact in many ways, this approach really just levels the playing...

Imagine seeing five different exit signs on the highway for the same destination. Confusing, right? Multiple sites for one firm can be similarly misleading for a law firm’s prospective clients. Some firms come to us with several sites for a single practice. They may have been told that this is a way to get more...

How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid. Welcome Emails 101: Say it simply, set their expectations, and add value. Most importantly, do not underestimate the power of a well-crafted welcome email to grow your list and grow your firm. You...

As you search for your next SEO partner, look beyond monthly deliverables. Any agency can deliver a monthly automated report and four blog posts per month—sustainable growth requires more than a cookie-cutter approach. When we opened our doors in 2006, there were only a handful of agencies that specialized in legal. Today, there are dozens—and...

Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate numbers and complicated quirks that can mislead inexperienced marketers. Did you know that low volume keywords...

Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user experience, boost SEO, and increase conversion rates. By crafting clear, action-oriented anchor text, you can guide potential clients seamlessly through your site, ensuring they...