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Technology

Designating an In-house “Webmaster” for Your Firm’s Website

Having a robust online presence is no longer a luxury for law firms; it's a necessity. Your website serves as the front door to your practice, the first glimpse potential clients get into your expertise, services and values. But, managing this digital gateway effectively requires a dedicated individual – your webmaster.
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Technology

How to Choose the Right E-Newsletter Provider for Your Firm

With the holidays just around the corner, your inbox is probably overflowing with promotional messages from retailers and service providers. And amidst this influx, you’ve probably noticed an increase in holiday greetings sent out from neighboring law firms and colleagues by way of e-newsletter. With the number of people using email continuously increasing and the cost of postage sky-high, it seems that electronic newsletters are a no-brainer, but finding a good provider for your firm can be difficult.
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Analytics

Understanding Google Analytics Part II – Bounce Rates

Last week, we examined the various ways through which a website visitor arrives at your site with our look at Referral Sources. Today, we’re going to focus on a factor which helps to measure traffic quality--the bounce rate. Simply defined, the bounce rate measures the number of single page visits that your site receives. If a visitor lands on your home page and then exits your site without visiting another page, they are seen as “bouncing” out.
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do's and don'ts list
Technology

What’s in a name? Top Six Factors You Should Consider When Choosing a Domain Name for Your Website

Couples expecting a child often deliberate over the baby name for months. Anxious parents read through baby naming books, consult with family members and consider a wide array of factors including religion, popularity, initials and pronunciation in the decision making process. While choosing a name for your firm's website should not be nearly as painstaking, there are a number of factors you should consider when determining the best domain name.
What’s in a name? Top Six Factors You Should Consider When Choosing a Domain Name for Your Website Read More