Monica is a Senior SEO Specialist who helps businesses increase their online visibility through technical SEO, AI-powered search optimization, and strategic content marketing. With more than 20 years of experience in SEO and digital marketing, Monica has developed successful search strategies for businesses across a variety of industries, including digital marketing agencies and law firms. She enjoys collaborating with clients and helping them navigate the evolving search landscape, including the growing role of AI in search. Monica believes the most effective digital strategies combine data, creativity, and emerging AI technologies to help businesses stay ahead of changing search trends and achieve measurable results.
The most underrated metric in our industry?
Conversions. Rankings and traffic are important, but long-term success comes from attracting the right audience, adapting to evolving search technologies, and converting visitors into customers.
What are you currently learning just for fun?
I’m always curious about new AI tools and enjoy learning how they can make websites more engaging and interactive.
A non-marketing book that changed how you work?
Daring Greatly by Brené Brown. One idea that resonated with me is, “Courage starts with showing up.” It reminds me that strong teams are built when people are willing to share ideas, ask questions, and keep learning together.