For the past year, we’ve held educational monthly webinars covering a wide array of online marketing topics. In the year ahead, we’re teaming up with experts across the legal industry to present informative programs on an even more diverse group of topics. These online events are free to attend, and will undoubtedly give you expert insight into strategies and tools you can employ to propel your practice in the year ahead.
Harnessing the Power of LinkedIn for Your Law Firm
January 14, 2014 12:30 PM – 1:30 PM EST
Like many lawyers (and 225 million other LinkedIn users), you may have a LinkedIn account, but do you really know what to do with it? Does your LinkedIn Profile contain good information about who you are, what you do and who you do it for? Are you passive when you could be active? Beyond putting up an online “resume” and adding connections to your professional network, do you know what all LinkedIn can do for you?
Allison C. Shields, Esq., one of the authors of LinkedIn in One Hour for Lawyers, Second Edition, published by the American Bar Association Law Practice Division will show you how to leverage the world’s largest professional network to boost your own practice and profile. This webinar will give you practical strategies for maximizing your LinkedIn Profile, using LinkedIn to connect with referral sources, former classmates, colleagues and others in effective, mutually beneficial ways.
Whether you are a new or long-term user, this webinar will show you how to harness the power of LinkedIn to make the lawyers’ No. 1 social media tool work for you. LinkedIn has recently made major changes to its interface and features and this webinar will highlight and show you how to use these changes to your (and your network’s) benefit.
How “Client Nurturing” Can Increase Revenue for Estate Planning, Elder Law and Probate Administration Law Firms
February 4, 2014 1:30 PM – 2:30 PM EST
Are you taking very good care of the greatest asset you have, your clients? Are you interactively communicating with them? Are you demonstrating that your firm is unique, in that you are very proactive in protecting your clients? Are you continuing the good will created when you first met your clients? Are you taking advantage of that good will by politely asking for referrals?
Brian McCarthy, president of Brian McCarthy Marketing, Inc. will show you a simple, low cost way to reach out to clients, reestablish close communications, generate incremental legal revenue, and restore original good will. (Hint, it has nothing to do with email). This seminar will show you well-tested strategies that really work. (For example, first campaign appointments, 10% response, second campaign, an additional 18% response, third campaign an additional 17% response.)
Best of all, the small amount of work needed during these campaigns is done in your own office, by your own administrative staff. You simply meet with incoming established clients, and new clients.
This webinar will show how all of this is accomplished in a very professional and dignified manner, over an extended period of time. This is critical so the campaigns do not create a burden for your administrative or legal staff.
Outsourcing to support services: Taking the fear out of the unknown
March 18, 2014 1:30 PM – 2:30 PM EDT
At some point, every practice struggles to balance the workload, keep up with marketing initiatives, and manage support staff. These challenges can be especially daunting for solo practitioners and small firms. So what do you do? Today, firms and solos everywhere rely on support services to help them manage the work and grow their practices.
The ABA approves it, but what about security and confidentiality? Proper supervision? Implementation and delivery of services? Cost? These are important considerations and concerns that every attorney who uses an outside vendor must address – whether it’s a CPA, paralegal support service, independent contractor, or the copier service down the street. After all, professional conduct rules – and your license to practice law – require it.
Certified Paralegal Kris L. Canaday, founder of Integrative Legal Support and author of the knowledgebase Paralegal Support 101, will highlight the many reasons attorneys use support services; discuss the concerns that arise when doing so; and most importantly, identify what you can do to address those concerns. In this webinar, you’ll learn what to look for and what to consider so you can confidently secure support services that will help you regain a work/life balance and move your practice to the next level.