We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or harm your SEO, indirectly?
Stock Photos: Yay or Nay? Read More
Legal Marketing
The Thing Google Still Doesn’t Get About Law Firms
Law firms face unique hurdles in optimizing their online presence—especially firms with broad geographic clientele.
The Thing Google Still Doesn’t Get About Law Firms Read More
PPC
Different Types of Google Ads: A Primer
Different Types of Google Ads: A Primer Read More
Legal Marketing
Call Tracking for Law Firms
Call Tracking for Law Firms Read More
Content Distribution—Think Bigger
Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise.
Content Distribution—Think Bigger Read More
Who’s Actually Reading Your Blog?
In a perfect world, every blog visitor would be a prospective client ready to hire within weeks. However, the reality is more nuanced. Who's really reading your blog, and what can you really expect from your blog in terms of growing your business?
Who’s Actually Reading Your Blog? Read More
What Makes a Good Social Post?
For many law firms, a social post is just the name of their most recent blog article and a link. If you’re fancy, it might be an excerpt with an automatic thumbnail. But great content needs a great posting strategy—otherwise, what’s the point?
What Makes a Good Social Post? Read More
Domain Age as a Ranking Factor
Google has specifically stated that domain age doesn't impact SEO—so why do older domains rank so well? What can younger firms do to compete?
Domain Age as a Ranking Factor Read More
Open Hours and Your Firm’s Ranking in the Map Pack
Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business hours.
Open Hours and Your Firm’s Ranking in the Map Pack Read More
SEO for Lawyers in 2024: Key Takeaways from the Webinar
It’s a brand new year and a brand new algorithm. To unlock the potential of SEO in 2024, law firms must adapt and update their digital strategies to rise to the top of the SERP.
SEO for Lawyers in 2024: Key Takeaways from the Webinar Read More