Your law firm’s website is your first impression to clients, prospects, and colleagues and it runs 24/7, which means, unlike your office, there aren’t any hours where it’s closed. When a potential client comes to your website after hours, or while you’re busy on trial, who do you have to gather these leads and make sure they are qualified?

Live chat is a website feature that helps you engage potential clients and establish a connection with them before they leave your website. It can also alleviate the stress of constantly responding to calls and leads during business hours and allow you to do what you do best: practice law. 

Boost Your Firm’s Conversion Rate With Live Chat

When a first-time visitor comes to your website they could be a potential new client. With a live chat feature, an extended member of your team (the bot or live operators) can start chatting with these visitors, and if they qualify for a lead, the system will send you a real-time notification via email, text, and/or live call connects to engage with the leads as soon as possible.

The added benefit? Everything is customizable to your law firm’s needs and your services. With a live chat feature, you can filter out the quality leads from the bad. And, if you are unable to connect with the potential client right away, the live chat can also gather their contact information so that you can reach out to them at your convenience. 

Live chat makes prospects remain on your website for a longer period of time. The longer they stay, the more time they have to learn about you and your services and the more likely they are to convert. 

Proactive, Cost-Effective Approach for Taking in Leads

Having a 24/7 live chat on your website can help you save time and money. With an automated system for client intake, you won’t need to have a representative constantly monitoring calls or need to take the time to gather a potential client’s case details to see if you can assist them. Because of live chat, you will have a summary of a potential client’s legal issue as well as their contact information to follow up with them. 

Many law firms only engage with a client after they fill the contact form on their website or when they call their practice, which is a pretty reactive process. With the live chat, your law firm is making that first step toward potential clients. 

By taking a proactive approach, your law firm is connecting with potential clients immediately and they will be rest assured that their inquiries will be sent to your office and that they will have a prompt follow-up.

Learn More About What Our Live Chat Feature Can Do For Your Law Firm 

An online chatbot shouldn’t replace someone stepping into your law firm for a consultation, however, it is a good feature to have on your website to engage with more potential clients and filter out the good leads from the bad. If you have questions regarding how live chat can work best for your law firm, contact our marketing specialists today!