When it comes to lead generation for your law practice, both organic and paid strategies can yield great results. The best investment for your firm will depend on a number of factors, all of which should be carefully explored during the planning phase. In identifying the right strategy, you should consider the following:

• How immediately do you need leads?
• Do you have a physical office location in the market you’re targeting?
• Do you have a well-established website or are you starting from scratch?
• When it comes to budget, can you tolerate some monthly volatility?
• Will you want to target the same audience for a set period of time or indefinitely?

Based on your responses to the above, a marketing professional can help you decide on the right path forward. In this article, we highlight some of the pros and cons of both investments, so you can make the right decision for your firm. Our SEO and paid media specialists are also happy to offer suggestions; schedule your complimentary consultation online.

Although many practices operate in multiple cities and even states, Google sees law firms as local businesses which means your office’s physical location matters a great deal. The closer your office is to a potential client, the more likely it is that you’ll appear in the search engine results. While SEO can pose challenges for firms with vast geographic targets, there are other effective strategies that can be leveraged if you’re looking to generate leads beyond your local area.

There is no clear-cut answer to this question and, as with many aspects of SEO, it depends on a number of factors, including monthly search volume, competition in your market and your current position among competitors. When we start creating a firm’s marketing roadmap, we like to start with understanding their revenue goals and how many cases they realistically need to bring in to reach that goal. With an understanding of budget and historical conversion rates, we can then calculate target cost-per-lead (CPL) and identify the types of cases we are targeting.

As an attorney, you know that “it depends” is indeed the correct answer to some questions. As with much of the work you do, there are many nuances when it comes to SEO. To understand how long it will take you to get results from an SEO campaign, we need to understand a few things:

• Do you have an established website?
• What is the competitive landscape for your target leads?
• How do you define success?

It’s important to note that regardless of how you answered the questions above,

SEO is a long-game and you should never expect instant results. If you have an

established web presence and are targeting a smaller, less competitive market, you may see results in three to six months. If you’re a newer entrant into a competitive market, you may not experience your SEO translating into leads for a year or more. Paid ads can help to bridge the gap and bring in more immediate leads while you build credibility with the search engines for organic success.

The cost for law firm SEO can vary a great deal across different agencies, but it can also vary a great deal within a single agency depending on the scope of the project. Usually, the cost of SEO is higher in more competitive markets. As you might imagine, the effort needed to get a personal injury firm to rank well for car accidents in Los Angeles is significantly more than it might take for an estate planning firm in Wichita to perform well in local searches. As a result, that L.A. firm should expect to pay significantly more.  At Omnizant, our SEO packages vary in price, ranging from $990-$7500/mo. Contact our team for your custom quote.