​​Getting Started with PPC: What you need to know to determine your budget, create campaigns, and monitor performance

Pay-Per-Click Ads can be a great way to instantly increase your firm’s visibility in search engine result pages but, without the right audience targeting, keywords, ad copy and bidding strategy, ads can be incredibly expensive and ineffective. During this webinar, an Omnizant expert who has managed hundreds of PPC campaigns for firms around the country will share the building blocks of a campaign, how to avoid common pitfalls and some key considerations if you’re thinking about retaining an outside agency to help manage your practice’s PPC strategy.