You set up a great looking website. You blog daily, writing insightful posts oozing with keywords and helpful tips for clients. You send out e-newsletters every week, and you reach out to referral sources and have them link back to your new website. You put in the work for website success, and in just a few short months, you start getting big cases from your website; your site is optimized and will continue to bring in business, right? Not so fast.
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Creating a Landing Page for Your Law Firm’s Online Marketing Strategy
There are countless legal marketing scams out there. Companies regularly target law firms trying to sell them costly domain name renewals (when already set to renew with existing host), expensive yet ineffective directory listings, a mobile version of the firm’s website or engage them in a link scheme.
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Designating an In-house “Webmaster” for Your Firm’s Website
Having a robust online presence is no longer a luxury for law firms; it's a necessity. Your website serves as the front door to your practice, the first glimpse potential clients get into your expertise, services and values. But, managing this digital gateway effectively requires a dedicated individual – your webmaster.
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Are you harming your site with crude SEO strategies?
Last week one of our clients received a notification from Google stating that their firm’s site was in jeopardy of being removed from the search engine’s index because there were too many “unnatural links” to the site. You see, the firm had hired an “expert” to help optimize their site. In an attempt to game the system and increase the client’s PageRank, the “expert” had amateurishly added links to the client’s site from a variety of topically disparate and questionable websites.
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But I get all of my business through referrals…
When we give presentations to attorneys, we inevitably hear one or two say, “I get most of my business through referrals, I don’t need a good website (or a website at all for that matter).” What these attorneys fail to realize is that a firm’s website is not only a business development tool but also a big part of the firm’s overall appearance and reputation. Even firms bursting at the seams with new clients need to have a good website.
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Website Photos Are Worth a Thousand Words
One of the law firms that we work with recently contacted us to let us know that a prospective client had called them after finding the site in a Google search. The web visitor said that he felt a sense of immediate comfort when landing on the home page explaining that he could relate to the photos used (featuring middle aged caregivers and their senior parents). After just a few moments on the site, he called to schedule an initial consultation and later retained the firm.
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“Resources” On Your Website
Many law firm websites include a "resources" page with a long list of links to legal, governmental, news, search engines and general websites (like weather.com). For the most part, these links are useless to visitors. How many clients come to you to figure out what the weather is like or how to find the link to the White House’s website? When developing a resources page for your clients and colleagues, it’s important that you put some thought into what visitors are looking for when they arrive to your site.
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Visit Us at the Annual Heckerling Institute in Orlando
Over the past five years, Omnizant has emerged as the proven leader in estate planning websites and marketing. To help supercharge the marketing efforts of even more firms in 2012, we will be attending the Heckerling Institute on Estate Planning in Orlando this week. Several members of our team will be on hand to showcase our unparalleled trifecta of online marketing tools which include...
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How to Choose the Right E-Newsletter Provider for Your Firm
With the holidays just around the corner, your inbox is probably overflowing with promotional messages from retailers and service providers. And amidst this influx, you’ve probably noticed an increase in holiday greetings sent out from neighboring law firms and colleagues by way of e-newsletter. With the number of people using email continuously increasing and the cost of postage sky-high, it seems that electronic newsletters are a no-brainer, but finding a good provider for your firm can be difficult.
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Developing a Tagline for Your Law Firm’s Marketing Efforts
During our initial design consultation, we often ask our new clients if they have a tagline, or quite simply a motto, that they have used to describe their firms in past marketing pieces. Many times, they respond with the following: “I’d love to develop a tagline but I don’t know where to start.” Developing a tagline can undoubtedly be difficult. After all, how do you summarize what your firm is all about in a few words?
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