Adding new content to your law firm’s website is an incredibly valuable way to connect with clients and colleagues on an ongoing basis, but how do you effectively share this great information with your network? There are a number of ways to spread the word about your online resources without “selling” your expertise. Consider the following sharing techniques...
Ways to Share New Content on Your Website Read More
Can you ever have too much content on a web page?
If you’re a regular reader, you know how we feel about content; we love it! We encourage law firms to add as much content to their websites, as often as possible, to create an effective online presence. Our love does have some limits though. Sometimes, there really is just too much content on one page. We often find this on the home page.
Can you ever have too much content on a web page? Read More
Effective Website Navigation
Every website has a navigation menu. For most law firms, this menu includes a home “button” and direct links to pages highlighting the firms’ practice areas, office locations and attorney profiles. And while it is a critical component of the site, it is not one that is often carefully analyzed by firms when they set out to create a new website.
Effective Website Navigation Read More
Automated Translation on Your Attorney Website May Actually Do More Harm than Good
¿Habla español? Parlez-vous français? If your office is multilingual, it’s a good idea to include website content in all of the languages that you speak so that you can effectively reach and connect with all prospective clients, not just English-speakers. Ideally, your firm should have a separate website in each language or, at the least, several pages devoted to the different languages you (or your staff) speak.
Automated Translation on Your Attorney Website May Actually Do More Harm than Good Read More
Including Support Staff on Your Attorney Website
A basic component of any legal website is the almighty attorney profile page. There are hundreds of articles devoted to drafting an effective attorney bio which conveys experience while engaging the reader. And while the subject of attorney profiles has been widely explored, discussion of whether or not support staff should be included on a law firm’s website has been rather limited.
Including Support Staff on Your Attorney Website Read More
62 Day Website Challenge
Recently as I was skimming through our Twitter feed, I came across a blog post from a marketing consultant that we follow. She wrote about a blog challenge which she had undertaken, vowing to post a new entry every day for 90 days straight. And while it seems like a tremendous undertaking (she is currently about three weeks in), it will undoubtedly have significant benefits on her website and the way she connects with online visitors and clients.
62 Day Website Challenge Read More
Is Twitter a Good Marketing Tool for Your Law Firm?
About a year and a half ago, we created a Twitter account for Omnizant. Like most businesses starting up on the social media network, we hoped that the account would bring us new business, allowing us to engage with attorneys who might be in need of a new website. We created a branded Twitter profile, studied all of the Twitter terminology and devised a long-term social media engagement plan.
Is Twitter a Good Marketing Tool for Your Law Firm? Read More
Advertising Your Firm’s Upcoming Events
Many law firms host educational events for clients, colleagues and prospective clients throughout the year. These seminars can be a great way to demonstrate your expertise and drum up business, but they do require a bit of “advertising” on your end to ensure you have a significant number of registrants.
Advertising Your Firm’s Upcoming Events Read More
Omnizant Attends the New Jersey State Bar Association’s Solo & Small Firm Conference
This week, members of the Omnizant team will be heading to Atlantic City to attend the New Jersey State Bar Association’s Annual Solo & Small Firm Conference. The day-long event hosts attorneys from around the state and provides them with practical advice and tips on building a successful practice. Our team will be on hand to discuss our starter website package, developed with solo practitioners in mind, and will provide complimentary website assessments for all attendees.
Omnizant Attends the New Jersey State Bar Association’s Solo & Small Firm Conference Read More
Don’t Be a Victim of the Success of Your Website
You set up a great looking website. You blog daily, writing insightful posts oozing with keywords and helpful tips for clients. You send out e-newsletters every week, and you reach out to referral sources and have them link back to your new website. You put in the work for website success, and in just a few short months, you start getting big cases from your website; your site is optimized and will continue to bring in business, right? Not so fast.
Don’t Be a Victim of the Success of Your Website Read More