The Omnizant team has moved to a new headquarters in Port Washington, NY. Over the past few years, due in large part to the tremendous support of our clients, we’ve seen great growth and our team has expanded. The new office space will allow us to continue to grow and offer even more great features to the law firms we serve. Please note that our new address is 10 Harbor Park Drive, First Floor, Port Washington, NY 11050. Our phone number will remain the same.
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On-site vs. Off-site Optimization
SEO, meta tags, SEM, cloaking, bots, latent semantic indexing, white hat, black hat, algorithms, PPC, keyword cannibalization…search engine optimization can be overwhelming and downright confusing to law firms trying to build a powerful online presence and increase site visibility. While you don’t need to master all of the optimization lingo to develop and maintain an effective website, it is important that you understand the basics of SEO to ensure you don’t fall victim to the many SEO scams pitched to law firms each and every day.
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Web Developer Pro-Tip: What is the optimal size for photos on my website?
Adding photos to the content area of your website can be a great way to enhance your site’s appearance while giving it a more customized feel. Many content management systems, like our own Site Manager, allow site administrators to add photos directly to the site. With the ability to add photos, come many questions. What’s the best size for photos on the site? Should they be cropped? Should I apply any effects to the photo (sepia looks pretty cool, right)? In this post, we’ll explore some photo basics and best practices for adding photos to your law firm’s site.
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The 7 Cardinal Sins of E-Newsletters
You draft a clever email message and send it off to hundreds, or even thousands, of contacts and there you have it – your firm’s monthly e-newsletter. Seems simple but without the right program, these email blasts can do more harm than good.
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Measuring Website Success
Success is always subjective. For some firms, website success may be achieving a top spot on a local Google search. For another, it might be getting four leads a month from the firm’s main site. And yet another may just consider having a professional-looking website as online marketing success.
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Affinity Partnership with the New Jersey State Bar Association
We’re thrilled to announce our new partnership with the New Jersey State Bar Association! As an Affinity Partner, we will extend a significant discount on our website development fees to all members of the NJSBA. In addition to a stunning design and unparalleled one on one client service, Omnizant will provide all firms with compelling content, search engine optimization, unparalleled content management system and interactive tools to engage visitors.
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Live Chat on Your Website
During your many trips around the web, you’ve likely encountered “live chat” on a site. Usually it comes in the form of a small pop up window with a message along the lines of “Hi. I’m Sarah. Can I help answer any questions for you today?”
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You Say Attorney, I Say Lawyer. Google Says Both.
When discussing content optimization with our clients, we’re often asked whether or not people tend to search by “lawyer” or “attorney”. Truth be told, internet users include both in their search queries. In an attempt to show up in all search results, we often find attorneys trying to include the different terms in a short page of content or even worse, in one sentence. This is largely unnecessary and can actually turn off site visitors.
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Text Justification on Legal Websites
Your law firm's online presence is often the first point of contact with potential clients, it's essential to balance a professional appearance with a user-friendly experience. One common formatting choice that frequently finds its way into the discussion is full text justification.
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Go Mobile with Your Attorney Website
With 1 in 10 internet users now using their mobile devices to surf the web, it’s absolutely critical that all law practices have a site that can be easily accessed on the small screen of a smartphone or tablet. Omnizant Media is pleased to offer mobile website development for all law firms to ensure that they are effectively engaging visitors across all devices.
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