If you've done a local search in the past few months, you've likely encountered a number of local listings which are denoted by a single red pinpoint which can then be found on a corresponding map to the right of the search engine result pages. Since most prospective clients looking for an attorney in your community will likely search on a local level by town, city or county, it’s absolutely critical that your firm establish a presence in local searches by creating a local listing and Google+ Page.
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Increase Local Visibility with a Google+ Page
If you've done a local search in the past few months, you've likely encountered a number of local listings which are denoted by a single red pinpoint which can then be found on a corresponding map to the right of the search engine result pages. Since most prospective clients looking for an attorney in your community will likely search on a local level by town, city or county, it’s absolutely critical that your firm establish a presence in local searches by creating a local listing and Google+ Page.
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How Benefit-Focused Is Your Website?
A well-designed website has become the cornerstone of online success for any law practice. It's not just about having a website; it's about having a website that truly connects with your audience
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Converting Website Visitors into Leads
We often hear from attorneys who have hundreds of new visitors to their websites each month but only receive a handful of leads despite these strong traffic patterns. There may be many explanations for low conversion rates but a poorly executed call to action is almost always one of the culprits. Last week, we held a webinar for attorneys exploring the development and implementation of an effective call to action.
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Sending Callers to Your Website
If you’ve called an airline or your phone carrier recently, you’ve likely encountered an automated greeting explaining that you may be able to receive faster assistance and answers to your most common questions by visiting them on the web. In the world of law, things work a bit differently. Your clients can’t buy tickets online or report an outage in the area, and for most attorneys, the end goal is to get clients off of your website and calling your office, not the other way around. But what happens in the hours when you, or your well-trained receptionist, aren’t able to field the calls?
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Penguin 2.0: What it means for your law practice’s website
Every year, Google makes hundreds of algorithm updates, changing the method by which they evaluate and rank sites for any given search phrase. Most updates do not have an immediate effect on the large majority of sites but the last one, Penguin 2.0, announced two weeks ago, is expected to impact millions. Should you be worried about your law firm’s website?
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April showers bring…great new attorney websites!
Over the past few weeks our schedule has been jam-packed; we’ve been hard at work forming new partnerships with various organizations throughout the legal community, have held two successful webinars for the legal community on SEO and Google Analytics, and our development team has been working on dozens of new websites for firms across the country.
April showers bring…great new attorney websites! Read More
Exact Match Domains: How important is one for your SEO strategy?
The law firms we work with often get notices from domain vendors offering to sell them highly coveted domain names for a small fortune. These attorneys generally call us to ask if the desirable domain name which is supposed to be top-notch for SEO is worth the investment. For many years, having a domain name that was an exact match to the search query essentially guaranteed top placement in the search engine result pages (SERPs).
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Omnizant Named Affinity Partner of the Rhode Island Bar Association
We’re thrilled to announce that Omnizant has been named an Affinity Partner of the Rhode Island Bar Association! All members of the Bar are now eligible to receive a great discount on the design fee for a custom website. This new member benefit will help over six thousand attorneys throughout the state build comprehensive websites at a fraction of the cost.
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Developing a New Website for Your Firm? 5 steps you should take to make sure you are following all of the rules
All attorneys are subject to strict rules when it comes to communication with prospective clients and advertising. If you’re in the process of developing a new website for your law practice or outsourcing the project to a web designer, it’s absolutely essential that you take the 5 actions outlined below to make sure you’re in compliance with all state bar requirements.
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