Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website's return on investment.
Call Tracking for Law Firms Read More
Website Design
Formatting Techniques for Long-Form Content
Long-form content, short attention spans—what to do? Formatting is the unsung hero that keeps readers hooked with dense and lengthy content. While this piece covers helpful tips for breaking up lengthy content, we must underscore that formatting is not a substitute for careful planning and editing. Make sure your text is strategically organized and concise...
Formatting Techniques for Long-Form Content Read More
Legal Marketing
The Thing Google Still Doesn’t Get About Law Firms
The Thing Google Still Doesn’t Get About Law Firms Read More
PPC
Different Types of Google Ads: A Primer
Different Types of Google Ads: A Primer Read More
Stock Photos: Yay or Nay?
We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help or harm your SEO, indirectly?
Stock Photos: Yay or Nay? Read More
Content Distribution—Think Bigger
Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise.
Content Distribution—Think Bigger Read More
Who’s Actually Reading Your Blog?
In a perfect world, every blog visitor would be a prospective client ready to hire within weeks. However, the reality is more nuanced. Who's really reading your blog, and what can you really expect from your blog in terms of growing your business?
Who’s Actually Reading Your Blog? Read More
What Makes a Good Social Post?
For many law firms, a social post is just the name of their most recent blog article and a link. If you’re fancy, it might be an excerpt with an automatic thumbnail. But great content needs a great posting strategy—otherwise, what’s the point?
What Makes a Good Social Post? Read More
Domain Age as a Ranking Factor
Google has specifically stated that domain age doesn't impact SEO—so why do older domains rank so well? What can younger firms do to compete?
Domain Age as a Ranking Factor Read More
Open Hours and Your Firm’s Ranking in the Map Pack
Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business hours.
Open Hours and Your Firm’s Ranking in the Map Pack Read More