With over 660 million users in more than 200 countries, LinkedIn is undoubtedly the leading social networking site for professionals. Despite its popularity, we regularly hear from attorneys who aren’t quite sure how to foster engagement on the platform and leverage it for referrals.
This week, we held a webinar with one of the leading experts on LinkedIn for legal professionals, Allison Shields. On the eve of her second book release on this subject, Allison shared best practices for engagement, including:
- Setting reasonable goals
- Connecting with the right people
- Sharing meaningful content
- Engaging with colleagues and groups
- Taking the conversation offline
Update: Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals, written by presenter Allison Shields and Dennis Kennedy, is now available on Amazon in paperback and e-book format.